Previous survey about customers' attitude about instant coffee
We find a survey about the consuming habits of instant coffee in China. This survey may give us some background knowledge about customer’s attitude about instant coffee and help our own survey.
The Sample: Random sampling; Customers above 18 years old; Launch 1000 samples; 767 effective samples
Results:
1. When customer choose instant coffee, 90% focus on the taste, than comes the price (35%), brand (31%), expiration date (30%). Compared with taste, other factors are not that important.
2.In the rank of favorite instant coffee brand, Nescafe stands out for 72%. Maxwell House is the second but only have 10% support. Other brands make up for no more than 10%.
Resource:
http://wenku.baidu.com/link?url=R-ECLEger83Leaj-JgzVET31OtgsTL7QLwY_resZO6TF1R_qTuZbEcB3N6eak-y4br-7zcFqUsuJk573nwJeEtY6KTHuLS1wQ5sEBZX7YTa