TELLING STORIES: Maxwell House
Maxwell House is partnering up with Michael Waltrip Racing as the primary sponsor for five races during the 2015 NASCAR® Sprint Cup Series season and the prestigious DAYTONA 500® in February 2016.
Clint Bowyer will drive the No. 15 Maxwell House Toyota Camry at Pocono Raceway, Watkins Glen International, Martinsville Speedway, and Texas Motor Speedway in the second half of the 2015 season.
Off the track, with coffee roasted from a custom selection of five different bean types, Maxwell House is the partner to set the right for the entire day.
Story advertisement shows the information of goods and service in an innovative and unique way. The advertisement of Maxwell House presents two parts of a racing diver’s life---intense race and relaxed rest with Maxwell House coffee. The contrast puts the audience in the same position of the main character and deepens the emotion in order to make an impressed recognize.