AD FORMAT: Maxwell House VS Néscafé
Illy, attracting consumers by telling truth!
Illy has not put much attention to advertising in recent years because of its nowadays reputation. However, no matter several years ago or today, illy always emphasize its long history and good quality as an famous Italy coffee brand. The brand provides high quality coffee for consumers, who are chasing for real coffee taste, its materials are unique and special.
Both the package and raw materials indicate the high grade of illy, telling the fact can convince consumers more, what has seemed to be an invisible way of advertising!
Nescafe, always setting a model who is inspired by its brand!
Nescafe’s advertisement is updated very frequently for every 3 months, although the scene is always different, the main idea that the brand wants to express is same: To be more confident to welcome a new day, keep yourself energetic and hopeful!
The drummer girl wants to make music, but maybe she feels a little bit tired because she just gets up.
However, after a best tasting of Nescafe Classic Inspires her fresh start, and ended up with something better.
Everyone has a dream, an ambition, which we work towards achieving, but life does not always go as planned.
What kept us going is just one cup of Nescafe.
Nescafe always expresses an inspired model to courage people keep a positive attitude to start a new wonderful day, what is like the brand’s slogan said: ‘Good Food, Good Life’.
reference: https://www.youtube.com/watch?v=Qi1tVpWpO4k
https://www.youtube.com/watch?v=GP_zdW6sl-k
https://www.youtube.com/watch?v=5QLUr7zVBeY